Sky is offering customers who subscribe to its Formula 1 channel a two-year guarantee that it will hold to the £10 per month subscription fee.
The new channel price coincides with the launch of the Sky Sports F1 2019 TV ad, which celebrates the rich history and tradition of F1 and excitement for a new chapter.
Travelling through time to show the evolution of the sport and some key moments in history, the iconic Fleetwood Mac song ‘The Chain’ pays homage to all that has happened so far and builds anticipation for what will come next.
And 2019 promises to be enthralling – Lewis Hamilton can create more history aiming for a sixth world championship, only Michael Schumacher has won more; Charles Leclerc will create competition at Ferrari alongside Sebastian Vettel; much is expected of Max Verstappen two years on from becoming the youngest ever race winner, and there are two new British drivers in Lando Norris and George Russell.
Sky UK and Ireland Chief Executive Officer Stephen van Rooyen said: “Seven years ago we rewrote the rules and created a dedicated channel for F1, pushing the boundaries of sports broadcasting. Each year we challenge ourselves to go further and this year will be a whole new chapter.”
“We are extremely proud to partner with F1, honouring the history and traditions of this great sport, whilst also taking fans even closer to the track and share our excitement for the future.”
Sky Sports will broadcast all 21 races in 2019 starting with the Australian Grand Prix on 17 March from Melbourne.