Sky Sports has unveiled a new studio boasting an LED floor, super wide high-res screen, and a virtual canopy roof – features it says will “create a more immersive viewing experience for sports fans.”
The LED floor will allow analysts and presenters to better use the wealth of data available from live match action, giving audiences a better understanding of the strengths and weaknesses of players and teams across sports.
Debuting on screen during the broadcaster’s Monday Night Football coverage on Monday (14th August), the studio will also be used for other contests and events, including Sky Sports’ US Open Tennis coverage which gets underway from 28th August.
Jonathan Licht, Sky Sports Managing Director, said: “Sky Sports has been at the forefront of broadcasting innovation since our inception over 30 years ago. The new studio unveiled today demonstrates our commitment to continuing to give sports fans the most entertaining viewing experience possible of the biggest and most-loved events in the sporting calendar.”
Ben Wickham, Sky Sports Director of Creative Output, added: “We wanted to create a modular space that brings the latest technology to our customer, allows us to showcase the joy of sport, and capture the huge advances in technology that are happening rapidly.
“As well as sport, it takes inspiration from cinema and entertainment, with the tech involved allowing us to be brave and add an entire new dimension to our output. The options are endless for future content presented from this studio.”