Sky and Channel 4 have agreed an “innovative content partnership” which will see highlights and live coverage of the Formula 1 2019 British Grand Prix shown on Channel 4 in return for the broadcaster making its Walter Presents on demand service available to Sky and Now TV customers.
The sport was due to become exclusive to Sky Sports following the end of the current season but will now retain a Free To Ai presence in the UK.
Alex Mahon, Chief Executive Officer of Channel 4, said, “I’m delighted that we’ve been able to establish such an exciting and innovative partnership with Sky which will ensure that the British Grand Prix and highlights of the 2019 Formula 1 Championship remain available on free-to-air television for UK viewers.”
Stephen van Rooyen, Chief Executive Officer of Sky UK & ROI, said, “Today’s partnership is the start of a new era of collaboration between Sky, Channel 4 and, we hope, other British broadcasters.
“Not only will this innovative partnership benefit viewers, watching via Sky or free-to-air, but it will further strengthen the ecosystem of UK broadcasters and British originated content.”
