Sky Q customers can now watch sport live in Ultra HD with High Dynamic Range (HDR) for the first time thanks to the arrival of Eurosport’s dedicated 4K channel.
The channel will bring sports fans extensive coverage of the Tokyo Olympic Games on its channels. Customers can find all the action by saying “Olympics” into their Sky Q voice remote.
Sky will also be bringing HDR to more than 100 live Premier League matches starting with the first fixture on Friday 13 August, when Brentford host Arsenal.
Fraser Stirling, Group Chief Product Officer, Sky, said: “Bringing HDR to live sport for the first time means you can feel closer to all the action of the Olympics and Premier League games, with the ultimate picture quality that creates the best at-home viewing experience. For sports fans, it’s the next best thing to being in the stadium.”