Eurosport has partnered with DR1 Racing, the leading international drone racing series, to bring the contest to 70 countries across Europe and Asia-Pacific.
The channel says drone racing, which sees competitors navigate remote control aircraft through complex obstacle courses as quickly as possible, will support its “innovative strategy” of bringing audiences “contemporary content” and help boost its appeal to a widening demographic of viewers.
The first episode of the DR1 Invitational from Los Angeles will air on Eurosport 1 on Tuesday, 8 November at 11pm CET. Eurosport will televise three additional racing series next year, including the DR1 Champions Series set for debut across iconic global cities in 2017, and the DR1 Micro Series. Coverage of Micro Events and additional content will also be available on Eurosport.com.
Additionally, Eurosport will represent DR1’s sublicensing interest globally (excluding the USA).
Eurosport CEO Peter Hutton said: “Eurosport is constantly looking to innovate and we believe new technology, be it Virtual Reality content in our coverage or innovations within emerging sports, is a great driver of engaging fans in sport.
“It has been fascinating to see the continued growth in popularity of eSports and the way DR1 combines this with the more traditional nature of sporting competition is an exciting model.
“We are looking forward to working with DR1 and offering fans the chance to follow the twists and turns of this exciting news sport on all Eurosport’s platforms.”
Brad Foxhoven, Founder of DR1 Racing, said: “We are thrilled to be bringing this exciting sport that combines Formula 1, NASCAR and eSports to an audience as broad as Eurosport’s.
“Eurosport showed a genuine appetite to not only broadcast drone racing through its linear broadcast channels but also play an important part in growing the sport via its social and digital platforms too. The growth opportunities of drone racing, both from a high performance and an innovation standpoint, are endless.”