Eurosport grabs exclusive rights to Formula E for three more years

Eurosport has extended its Formula E broadcast deal, securing rights to the Championship for three years from the 2017-18 season.

Starting on the weekend of 2-3 December 2017, the channel will bring motoring fans all the action across 14 races from iconic cities such as New York City and Paris – as well as new additions Rome, Santiago and Sao Paulo.

From this season, Eurosport will hold exclusive and sub-licensing rights across Europe (excluding UK and Italy where Eurosport holds non-exclusive rights).

In addition, Eurosport will sub-licence some rights to free to air broadcasters in the UK, France, Spain, Italy, Germany, Austria, Netherlands, Belgium, Switzerland, Ireland, Czech Republic and Israel.

Eurosport CEO Peter Hutton said: “With its unique approach to innovation and willingness to try new things to deepen engagement with passionate motorsport fans, there is a very real symmetry between Formula E and Eurosport’s values.

“Having broadcast the championship on Eurosport for the past two seasons, we believe we have played an important part in helping to grow the sport.

“Particularly when you consider our established coverage of motorsport in Europe, we are thrilled to be able to play a part in bringing the sport to more people and seeing Formula E back on Eurosport’s screens once again for 2017-18.”

Alejandro Agag, Founder & CEO of Formula E, said: “It’s fantastic news to extend our existing partnership with Eurosport and Discovery – as well as expand our broadcast and digital outreach across Europe, which is such a crucial market to the growing popularity of Formula E and increased demand for electric vehicle uptake.

Jonathan Davies, Managing Director, Advertiser Partnerships, Discovery Networks International and Eurosport, said: “Formula E’s electric street racing series is soaring in popularity as a new generation of motorsport that is pioneering emerging technologies.

“As the lead broadcaster for Formula E in Europe, Eurosport is offering brands a unique opportunity to partner with this innovative sport and become part of the experience for millions of fans across TV, digital and social media.”