Eurosport is joining forces with Snap to bring “professionally curated content” from the 2018 Olympic Winter Games in PyeongChang to Snapchatters across Europe.
The partners hope the initiative will help engage more younger fans by providing “a fresh, mobile-first look at the Games,” including behind-the-scenes action from Olympic events such as snowboarding, downhill and freestyle skiing and ice hockey.
Other content includes curated stories featuring submitted by both users and brands.
“We are thrilled to bring the excitement and passion of the Olympic Games directly to Snap’s dynamic and engaged younger audience, allowing Discovery to deliver on its promise to bring the Games to more people across more screens in Europe than ever before” said Michael Lang, President, International Development & Digital for Discovery International.
“This partnership delivers original content, through Discovery’s unparalleled and innovative storytelling of the Olympic Games, to one of the most powerful and influential social media platforms in the world.”
“Snapchat gives sports fans an unparalleled way to experience the Olympic Games and engage with their favorite athletes and teams. Discovery has already been a great collaborator for us, reimagining their iconic Shark Week franchise into a Show for Snapchat,” said Ben Schwerin, Vice President of Partnerships for Snap Inc.
“We’re thrilled to be expanding our partnership to give Snapchatters across Europe the best Olympic Games experience possible.”