Eleven Sports has announced a “long-term partnership” with Taiwan’s Unilions Pro Baseball Team under which it’ll show all their Chinese Professional Baseball League (CPBL) fixtures.
The partnership ensures fans in Taiwan can enjoy every match from two of the four teams in the CPBL as Eleven Sports also holds rights to defending champions, the Lamigo Monkeys.
The firm says the deal supports its strategy of providing local content that is relevant and popular for domestic fans.
Managing Director Simone Kang said: “Our aim is to meet un-met demand and make locally relevant sports content readily available for fans in Taiwan.
“We are very pleased to see our local approach reaping the rewards with significant growth in viewing figures and market share.
“Following on from the ground-breaking success of the Taiwanese baseball team the Lamigo Monkeys, we are pleased to build on our strategy by bringing more premium action from another leading domestic team.
“Baseball is very popular in Taiwan and we are looking forward to collaborating with Unilions to expand their reach and grow their fanbase amongst loyal sports followers across the country.”
Tai-An Su, General Manager of Unilions Pro Baseball Team, said: “We are very excited to partner with Eleven Sports to showcase the action from Unilions games.
“We understand their strategy to promote the action on-air, online and via social media and we see synergies that will enable us to work together to create a successful team and build a loyal following across the country.”
