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Eleven Sports Belgium extends NBA deal

October 1, 2020

Eleven Sports Belgium has extended its partnership with the National Basketball Association (NBA), ensuring continued coverage across its linear and digital platforms. 

Subscribers will get four live games each week during the regular season, as well regular action from the Playoffs and full coverage of the NBA Finals. 

All games played at European primetime slots will be available. Eleven will also carry the NBA All-Star game each season and regular highlight shows.

Guillaume Collard, Managing Director of Eleven Sports Belgium & Luxembourg and Head of Acquisitions for Eleven Group, said: “We know how committed Belgian basketball fans are to our NBA package and we want to continue to offer them the best possible coverage of their favourite teams across all of our platforms. 

“We’re delighted to be continuing our collaboration with the NBA in the seasons ahead.” 

 Elsa Memmi, NBA EME Vice President, Global Media Distribution, added: “We are very pleased to extend our collaboration with Eleven Sports. 

“NBA fans in Belgium will continue to enjoy localized NBA programming tipping off tomorrow with what promises to be a thrilling matchup between the Lakers versus Miami Heat in the 2020 NBA Finals.”

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