All EE consumer and small business customers with a monthly phone, tablet or SIM card plan are being offered six months’ free access to the BT Sport app.
The mobile firm was acquired by BT Group earlier this year and says the offer, which runs from July 27th, is the first of several benefits customers will see from the deal.
Customers will be able to access BT Sport’s full line-up of channels and enjoy live and on demand coverage of the UEFA Champions League and the UEFA Europa League, Premier League matches, Australian cricket and the European Rugby Champions Cup.
EE says the offer will be initially available to “customers on pay monthly handset, tablet and SIM only plans, using iOS, Android and Windows devices” and that at the end of the six months the service can be retained for £5 per month on a rolling 30 day contract.
Marc Allera, EE’s CEO, said: “Our customers have been telling us for a long time that they are watching more and more sport on the go, and this summer’s European Championship football tournament has driven traffic peaks that we’ve never seen before.
“Now, as part of BT Group, we are able to offer customers the chance to watch the very best in live domestic and European sport when out and about.
“With our ambition to reach 95% of the geography of the UK by 2020, EE customers will be able to watch Premier League football while on Hackney Marshes, or the America’s Cup in the middle of Lake Windermere.”