BT is to start selling its flagship sports channels to customers of rival ISP TalkTalk, a move which could significantly boost audiences.
The channels will be available on a rolling monthly contract directly from BT to all TalkTalk TV users, mirroring BT’s approach of selling its channels direct to Sky homes rather than signing a wholesale deal with its rival.
In addition to watching on their main TV, subscribers will also get access to the BT Sport app and, from September, all six red button channels.
Sporting highlights include Premier League and all UEFA Champions League and UEFA Europa League football matches, AVIVA Premiership Rugby, MotoGP, UFC, NBA and Major League Baseball.
Aleks Habdank of TalkTalk TV, said: “Enabling our customers to subscribe to BT Sport, alongside our existing sports packages, continues our ongoing efforts to become the go-to destination for sport and entertainment.
“The big appeal is choice and flexibility; people enjoy having flexible access to a huge range of free and paid-for content, without being tied into a lengthy subscription.”
With the addition of BT Sport, TalkTalk homes will now have access to sports channels including Sky Sports, Box Nation and Premier Sports, alongside entertainment services such as Netflix, Now TV, and Sky Movies.
BT will announce pricing in the coming weeks.