BT says its investment in sport has helped it deliver an 8% increase in pre-tax profits and a 6% increase in revenues from its consumer division for the third quarter of the financial year.
The company says revenue was “driven by 22% growth in broadband and TV revenue, reflecting the benefit of BT Sport to our top line.”
The BT Sport channels now have 2.5m direct customers in addition to BT’s wholesale agreement with Virgin Media.
IN addition to revenue growth, the sport channels are being credited both with a 60% decrease in the number of consumer line losses and the addition of 150,000 new broadband customers.
Including upgrades and migrations, BT also saw an additional 228,000 connections to its Fibre broadband service and added 53,000 new TV customers – “more than double the prior year” – and taking total numbers to 956,000.
Gavin Patterson, Chief Executive, said: “Our strategic investments are delivering. It was another record quarter for fibre take-up and there are now more than 18 million premises with access to our fibre. That number will grow further as the BDUK programme progresses.
“Fibre helps SMEs to compete and underpins our TV plans. Our direct BT Sport customer base passed 2.5 million in the quarter and helped to support 6% revenue growth in our Consumer business.
“We achieved some particularly strong audience figures in December and the exclusive rights to the UEFA Champions League and UEFA Europa League that we have won will further strengthen the appeal of our proposition.”