BT is offering hotels the chance to subscribe to its three sports channels “from just £77 a month”.
The price covers a single subscription in the bar area but the ISP says venues can add the service to their rooms for £3 per month per room.
It claims the prices represent an “83 per cent per annum” saving on the cost of signing up to Sky Sports.
Establishments which subscribe before Monday 24th November will get two months viewing for free.
The offer comes just days after BT claimed the channels were now available in more pubs than rival Sky Sports.
Bruce Cuthbert, director of Commercial Customers, BT Sport, said: “Hoteliers tell us that they are keen to offer live sport to guests and visitors but are often put off by the sky high costs associated with other suppliers.
“We are delighted to be giving hotels the chance to show the widest range of top-flight football on TV, plus first class Rugby, Motorsport and American Sport – all at a price that’s affordable.
“We will even supply a second viewing card free of charge if they want to show sport in a secondary bar, in-house gym or conferencing facility.”
Customers can get to find out more about BT Sport’s commercial packages by calling 0800 678 1957 or visiting www.btsportbusiness.com.