• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
Sports on Telly

Sports on Telly

News and updates on UK sports rights broadcasting deals and fixture scheduling.

  • HOME
  • Articles

BT poaches Sky Italia Chief Commercial Officer to head up BT TV and Sport

April 7, 2014

Delia Bushell will head up the newly merged BT TV and Sport division.
Delia Bushell will head up the newly merged BT TV and Sport division.
BT has poached Sky Italia’s Chief Commercial Officer, Delia Bushell, to head up its newly merged BT TV and Sport division.

Bushell will take up her new post in July and replaces BT TV CEO Marc Watson who last month announced his departure from the ISP and broadcaster.

She has spent the past fourteen years in a variety of senior roles at BSkyB and Sky Italia, including serving as Sky Ireland’s Managing Director and BSkyB’s Director of Broadband and Telephony.

Bushell also spent three years as Director of Commercial Affairs for Sky Networks where she worked on launch plans for Sky’s Freeview channels as well as directing all commercial activity around Sky One.

BT says she’ll “set the long term strategy” for both BT TV and BT Sport and play a key role in ensuring the services “help BT Consumer in its drive to achieve top and bottom line growth.”

The firm’s statement adds that Bushell will “also oversee the development and acquisition of content at BT TV including premium rights,” a comment likely to fuel speculation that BT is paving the way to launch non-sport channels.

Speaking today, Bushell said:  “BT is shaking up the UK TV market and I am thrilled to be joining at such an exciting time.  Sport may have grabbed the headlines recently but the opportunity is far broader and I look forward to working with the team to build on the successes to date.”

John Petter, BT Consumer chief executive said: “Delia has an excellent track record of delivery and is an experienced top class executive. She helped Sky build a formidable triple play base and I am sure she will help us to build on our strong success with BT TV and Sport.”

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on Pocket (Opens in new window) Pocket

Related

Filed Under: Articles

Primary Sidebar

Recent

New documentary charting Lionel Messi’s move to Inter Miami CF is coming to Apple TV+

Sky Sports uses Monday Night Football to debut new hi-tech studio

September Major League Baseball games airing on Apple TV+ revealed 

Five new DAZN channels are coming to Pluto TV

TNT Sports kicks off its inaugural season of Premier League coverage

BBC confirms World Athletics Championships 2023 coverage plans 

Copyright © 2025 · All Rights Reserved · Copyright · Terms of Use · Privacy Policy