Virgin Media is to offer BT’s new European sports channel as part of its ‘XL’ top-tier TV channel pack.
Last month the broadband and pay-TV rivals announced that they’s struck a wholesale deal which would see the channel, which from this year becomes the exclusive home of Champions and Europa leagues, added to Virgin Media’s platform but failed to announce how much customers would pay.
Although the two firms already had a deal for the original BT Sport 1 & 2 and ESPN channels, BT’s Jamie Hindhaugh previously confirmed to SEENIT that the agreement didn’t cover BT Sport Europe and that they were in talks about the new channel.
Virgin has offered the BT Sport 1 & 2 and ESPN channels as part of its XL TV package since their launch and viewers will now get the complete pack after the two firms agreed terms.
However the price of the XL pack will rise by £3 which Virgin claimed was “a result of the charges we have to pay BT to add BT Sport Europe to our BT Sport pack.” Customers will also get Nat Geo Wild HD and Lifestyle HD added to their channel line-up.
Gregor McNeil, Managing Director of Virgin Media Consumer, said: “Some of our prices are changing so we can continue to offer our customers the best choice of entertainment.
“The new Champions League deal is the biggest ever and our price change reflects our continued investment in giving our customers more of what they want – we are proud to remain the only provider to offer all the major sporting action in one place.”