Global sports provider Eleven Sports has announced that Anouk Mertens will become Chief Operating Officer (COO). Mertens has served as the firm’s Managing Director in Belgium and Luxembourg since October 2015, turning the business profitable in under three years and achieving 100% household distribution across the market.
In her role as Group COO, Mertens will amongst other things; manage budgets in all areas, review market performances and seek synergies and operational efficiencies across the group.
Mertens will also continue in her role as Managing Director in Belgium and Luxembourg.
Eleven Sports Group COO, Anouk Mertens, said:
“Having spent the last three years leading Eleven Sports’ operation in Belgium and Luxembourg, I have developed an intimate knowledge of the business and its global operations. I am thrilled to take up a formal role in the company at Group level at such an exciting time.
“With continued global growth, our innovative approach to business and with more exciting projects on the horizon, this is a great time to strengthen our Group structure. I am very excited for the challenges and opportunities that lie ahead.”
Eleven Sports Group CEO, Marc Watson, said: “Alongside her Belgium and Group colleagues, Anouk has helped turn our Belgian operation into a strong and profitable business in a short space of time. We are delighted that she has agreed to help us improve our operations around the Group.”
Prior to joining Eleven Sports, Mertens was Managing Director of Audio and Visual at leading media business Sanoma. Before that, she spent seven years as VP of Television at Belgian Telecommunications company Telenet.